• Ingredient lists are cryptic — technical jargon you need a chemistry degree to decode
• Marketing masquerades as facts — "healthy", "natural", "organic" say nothing about what's actually inside
• Decisions happen blind — in the aisle with no real-time guidance
• Health pays the price — diet-related diseases now affect hundreds of millions

• Yuka — scan after you buy, not when you decide
• MyFitnessPal — track past intake, no real-time guidance
• Grocery Apps — convenience only, zero health intelligence
• No one — provides real-time decision support while shopping

• Real-time food assistant — instant health scores as you scan
• Smarter alternatives — better options highlighted automatically
• Cart-level insights — see your whole basket's health at a glance
• Works in the aisle — decision support when it matters most

Future: Browser extension + Screenshot analysis

• Health awareness at peak — post-pandemic nutrition focus
• Packaged food explosion — market growing faster than ever
• AI + OCR mature — technology now accessible & affordable
• Transparency demand — consumers demand honest information

• Social media content — short-form demos of surprising scans
• Influencer partnerships — fitness & nutrition creators
• Viral loop built-in — people share surprising product discoveries
• Early adopters — urban, health-conscious tech users

We're raising

$1.5M

on a

$9M

post-money valuation